He didn't answer a query about why Facebook didn't allow users to opt in to facial recognition.įacebook’s stance on that may be tested in court before long. The social network already works with data brokers to link Facebook users’ online activity and profiles with offline behavior.Ī Facebook spokesman said the company has no plans for facial-recognition products beyond the one announced Tuesday, and that the company often patents ideas never put into practice. A recently disclosed patent application envisions Facebook deploying face recognition for in-store payments. Lynch says there’s a lot of interest from retailers in using face recognition to track and target shoppers in stores, an area of business Facebook might conceivably be tempted by. The company can instantly and silently roll out sweeping new uses for face data that affect over a billion people. Lynch argues that Facebook’s current policy prevents people from being able to make decisions about privacy and risks to their personal data. Jennifer Lynch, a senior staff attorney with the Electronic Frontier Foundation, says corporate refusals to make their technology opt-in was one reason she and others abandoned the process. In 2015, nine organizations walked out of a Department of Commerce process intended to develop a code of conduct for commercial use of facial recognition, including at social-media companies. Some privacy advocates say the system should require users to opt in, rather than force them to opt out. ![]() In 2015, the company launched a photo-organization app called Moments that uses facial recognition to help you share photos with people in your snaps. Elsewhere, the company made new efforts to notify users, but left the feature essentially unchanged. Backlash against the way users were automatically opted into that system is one reason Facebook’s algorithms are face blind in Canada and the EU today. The company first offered the technology to users in late 2010, with a feature that suggests people to tag in photos. The social network doesn’t use facial-recognition technology in those regions, due to wariness from privacy regulators.įacebook has steadily expanded its use of facial recognition over the years. Facebook users in Canada and the European Union are excluded. It applies only to newly posted photos, and only those with privacy settings that make an image visible to you. The new feature rolled out to most of Facebook’s more than 2 billion global users this morning. Starting Tuesday, any time someone uploads a photo that includes what Facebook thinks is your face, you’ll be notified even if you weren’t tagged. Facebook just loosened the leash a little on its facial-recognition algorithms.
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